At Sift we don’t believe in one-size-fits-all solutions. And we know every client is unique. This means we dedicate our creative energy to tailoring solutions for every project. It doesn’t matter if it’s a full-scale production or assisting with your next social media campaign, we play the whole game. 

It helps that Sift is, quite literally, everywhere. Our fully-remote team work in locations around the world and by virtue of the same - around the clock. We’re anchored by our permanent post-production facility in Nashville, Tennessee so you can rest easy knowing our editors can access files, projects and footage from anywhere on the planet.

We sift, so you don’t have to.

Global Talent

A borderless team, with borderless creativity. We can craft any idea, anywhere in the world. With in-house creatives at the ready on every continent paired with a vetted global talent base, Sift can assemble and execute your vision with speed and the finest creative attention to detail.

Messages that Move

The stories we tell are beautiful, but they’re also clever. It’s a subtle sift. We might be creatives, but we’re commercially driven. We believe commerce and art can be best friends. 

Eyes on the Prize

We always execute your creative vision with the highest integrity. There are no bad moves, with Sift. Whether it’s our first project together, or one of many - nothing is more important to us than trust.

Our people are talented. Discover them for yourself. 

Our People

Charlie Fox

Founder | CEO

Charlie is a leader in business, consultancy and content production in the sports industry and beyond. With well over a decade of experience, he has produced broadcast TV shows, social media content and documentaries at hundreds of sporting events around the world. Charlie’s talent for engaging with the audiences of leagues, brands, networks and athletes has become a vital resource for clients.

San Luis Obispo, California, United States / PST

Work Prior to Sift

ATP Tour
International Tennis Hall of Fame

Jade Fox

Co-Founder | Operations

With a unique background as a labor and delivery nurse, Jade transitioned seamlessly into Sift, first as a production coordinator and now leading the company's admin and finances. Her behind the scenes contributions are a key ingredient of Sift’s success.

San Luis Obispo, California, United States / PST

Work Prior to Sift

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Angela Evans

Executive Producer

Angela is an Emmy award-winning creative who has built a trusted name within the production industry. She has remarkable ability to adapt to different formats and styles having worked across network features, branded shorts and everything in between. Angela’s passion for storytelling and talent for finding the human element in any story, brings projects to life in a way that resonates and engages with audiences.

Work Prior to Sift


Jordan Bolt

Head of Technology

Jordan Bolt is one of the most versatile members of Sift’s team and is a swiss-army knife across production and post production in both creative and technical aspects. In addition to his skills as a director, producer and colourist, he has since turned his focus towards post production. Jordan implemented the technology behind our remote editing workflow and now leads our global post-production team in addition to consulting with clients on their remote and post workflows.

Lynchburg, VA, United States / EDT

Work Prior to Sift

Nashville SC
Liberty University

Simon Bull

Head of Social Media

Simon is a social media specialist and talented content creator whose unique skill set has guided some of the biggest organizations and brands in sport across social and production. Throughout his eclectic career, he’s worked closely for elite athletes and international sporting organizations to transform their social media output and online presence.

New York City, New York, United States

Work Prior to Sift

Sky Sports F1
FIA Formula E
European Tour Productions

Will Salter


Will has been with Sift since day one rising from a Junior to Senior Producer through years of work across creative concepting, post production, on-site field producing and account management. Athletes and clients can’t get enough of the energy, banter and overall vibe he brings on set. You may have heard his voice in one of the hundreds of videos he worked on for the ATP over the years.

Savannah, Georgia, United States / EST

Work Prior to Sift

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Joao Araripe


Joao is a hard-worker producer that lives and breathes tennis. Used to compete in juniors and now has transitioned to video production of the tennis tours. Has gained valuable experience at Latin America's biggest sports broadcasters before joining SIFT. His passion for tennis and background in sports journalism makes him a valuable asset to the team.

Rio de Janeiro, Brazil (GMT-3)

Work Prior to Sift

TV Globo

Agustin Cenal

Social Media Editor I Assistant Producer

Agus possesses a distinct editing style tailored for fast-paced social videos, swift promos, and daily recaps. Furthermore, he is a passionate tennis enthusiast and a valuable source of information for tennis-related inquiries.

Buenos Aires, Argentina / GMT-3

Work Prior to Sift

Tokyo 2020 Olympics
Buenos Aires Open
European Open

Bruno Alencastro

Editor | DP

Bruno is a Filmmaker and Editor who began his career as a photographer in Brazil. Whilst passionate about tennis, it’s his interest in creative direction and experience in photography that brings a unique, hyper creative perspective to how he approaches sport content.

Brazil / GMT-3

Work Prior to Sift

C6 Bank

Matthew Olarewaju

Editor | DP

Matthew is one of our most experienced camera operators with over 150 professional tennis tournaments under his belt, his immense knowledge of tennis, relationships with players and on set agility have rendered him irreplaceable as a leader and resource for production expertise. Amongst his technical skills and creative eye, Matthew is a confident producer and talented editor with an innate storytelling ability.

London, England / GMT

Work Prior to Sift

ATP Tour

Emmie Leary

Senior Editor | Producer

Emmie is a Senior Editor and Producer at Sift, with a wealth of experience across various sporting leagues including the NFL, NBA, NHL, MLB, PGA, ATP and WTA. Joining us after three years working in house at the WTA, Emmie helps lead on some of Sifts most complex and creative edits. Emmie’s editing craft, storytelling abilities, client communication and motion graphics skills make her an integral part of Sift’s team.

Charlotte, NC, USA / EST

Work Prior to Sift

WTA Media
Sporting News

Local talent.
Global execution.

Sift combines creative vision with global agility to deliver scalable content, anywhere in the world. 

Indian Wells, California
Milan, Italy
Marrakesh, Morocco
Umag, Croatia
Bastad, Sweden
Hamburg, Germany
Aberdeen, Great Britain
London, Great Britain
Halle, Germany
Stuttgart, Germany
Paris, France
Geneva, Switzerland
St. Petersburg, Russia
Turin, Italy
Antwerp, Belgium
Vienna, Austria
Florence, Italy
Rome, Italy
Madrid, Spain
Budapest, Hungary
Belgrade, Serbia
Monte Carlo, Monaco
Coppenhagen, Denmark
Rotterdam, Netherlands
Antalya, Turkey
Dubai, UAE
Doha, Qatar
Bogota, Colombia
Kuala Lumpur, Malaysia
Shanghai, China
Chengdu, China
Zhuhai, China
Beijing, China
Bangkok, Thailand
Tokyo, Japan
Porto, Portugal
Estoril, Portugal
Vina Del Mar, Chila
Tandil, Argentina
Buenos Aires, Argentina
Córdoba, Argentina
Rio de Janeiro, Brazil
Perth, Australia
Adelaide, Australia
Melbourne, Australia
Barcelona, Spain
Alicante, Spain
Puerto Vallarta, Mexico
Los Cabos, Mexico
Acapulco, Mexico
Kansas City, Missouri
Winston Salem, North Carolina
Charleston, South Carolina
Las Vegas, Nevada
Cincinnati, Ohio
Montreal, Canada
Toronto, Canada
New York, New York
Washington, DC
Atlanta, Georgia
Miami, Florida
New Haven, Connecticut
Chicago, Illinois
Nashville, Tennessee
Bedminster, New Jersey
Portland, Oregon
Sacramento, California
San Diego, California
San Francisco, California
Los Angeles, California
Dallas, Texas
Huston, Texas
Brisbane, Australia
Sydney, Australia

Location One



Countries that broadcast our television content each week


Cities we've created in across six continents


Countries we film in each year.


Total views for our content across social platforms


Total likes for our content across social platforms


Total shares for our content across social platforms