Nitto ATP Finals Top 8 Conversation


Turin, Italy


Creative Direction




Production Management

ATP Tour - Nitto ATP Finals Top 8 Conversation

The ATP Tour came to us looking to help with a memorable piece of content to anchor their flagship event, the ATP Finals in Turin, Italy. We were asked to research locations, ideate questions and concept the conversation’s look and style. Our idea also had to be executed in 20-minutes or less from player arrival to the set.

The Output

  • Creative treatment deck with design elements, locations and conversation topics that were used for production and post production.
  • Content strategy laying out outputs for broadcast and social.
  • An easy to follow edit brief for an on-site event editor to deliver all edits within 24-hours of filming (main hero, teasers, social drivers, broadcast export)

Crewed the entire shoot with the ATP’s event crew to maximize efficiencies in budget:

  • 4 camera ops 
  • 2 sound ops 
  • 2 PAs

The Results

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