Social Media Development


US + Remote



Social Strategy

Creative Direction


Post Production

Production Management

Universal Tennis - Social Media Management

Develop a coherent social media strategy for 2022 and implement this plan daily to maximise visibility, reach and engagement of Universal Tennis on social media to support brand development objectives and engage new and existing audiences.

The Output

  • Developed a robust social media strategy and actionable plan to bring this to life
  • Full management of Universal Tennis’ channels, which included a suite of services and skills including content creating, publishing, planning, graphic design, video editing
  • Provide monthly analytics report to track progress against defined KPI’s, while offering regular insight and analysis for daily optimisation of content posting
  • Designed and updated branded social assets.
  • Periodic on-site content capture and support to offer hands-on support to the Universal Tennis team
  • Alignment with wider digital and marketing team to ensure brand consistency throughout activity
  • Launched Universal Tennis on TikTok
  • Developed relationships with Universal Tennis ambassadors and influencers to co-create regular content 

The Results

  • 100M impressions received; 
  • 685K interactions generated; 
  • Average monthly social growth of 2K (up from 700 average)
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