Year-round social for the U.S's only ATP clay court event
Location
Houston, Texas
Service
Social Strategy
,
Social Media Management
,
Art Direction
,
Graphic Design
,
Video Editing
,
Reporting and Analytics
,
U.S. Clay Court Championships
Beyond their annual showpiece, tournaments strive to stay relevant with a year-round social media presence. That's exactly why the US Men’s Clay Court Championship came to Sift.
After overhauling their look and feel with fresh social assets, Sift set about building excitement throughout the off-season by delivering bespoke year-round content and community management.
When it came to the tournament itself, Sift continued to lead the social media strategy as well as manage on-the-ground content production to guarantee continuity and creativity.
The Output
- Comprehensive bespoke social media strategy laying the foundations for the year
- Overhauled look and feel across social
- Remote editing and graphic design support throughout the year, scaled up during tournament time
- Social media management and content production oversight
- 9.1 Million impressions delivered across social media during the tournament
- 307K interactions across social media during the tournament
- 9.23% engagement rate (reach) across social media during the tournament
The Results
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