Tennis storytelling that fans care about
Location
United States
United Kingdom
France
Australia
Service
Broadcast Production
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Pre-Production
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Production
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Post Production
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Social
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Video Editing
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Tennis Channel
Tennis Channel has partnered with Sift to create original programming that gives viewers a deeper understanding of the sport and its global community. In addition, Sift's global talent network has faciliated local content capture around the world, addressing the needs of the global broadcaster through innovative teasers, stunning scenics and topical social content.
The Output
- Pitched and delivered original series "Academy Life", following professional tennis player Alizé Lim as she traveled to the top tennis academies worldwide.
- Created 9 bespoke Speciality Teases to promote Tennis Channel's coverage of key ATP tournaments, each encapsulating the unique feel of the tournament location.
- On-the-ground crew support crew at key events throughout the tennis calendar.
- Capturing stunning scenics of iconic cityscapes and tennis grounds in 4k for use in-studio during tournament broadcasts.
The Results
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