Launching a League
Location
London, UK
Portland, US
Oregon, US
Bedminster, US
Service
Creative Direction
,
Social
,
Social Strategy
,
Post Production
,
Production
,
Graphic Design
,
Pre-Production
,
Production Management
,
LIV Golf
One of the most talked-about sports initiatives faced the challenge of building an in-house content team within a short time frame ahead of their inaugural season. In 2 months Sift built a turnkey solution from scratch that united social and broadcast, delivering content hat generated 500,000+ followers.
The Output
- Developed a comprehensive social strategy for the league’s inaugural season.
- Constructed an online launch campaign.
- Created a suite of design templates for the league’s social channels.
- Full management of LIV Golf’s social channels, which included a suite of services and skills including content creating, publishing, planning, graphic design, video editing
- Provided monthly analytics and post-event reports to offer regular insight and analysis for daily optimisation of content posting
- Concepted and executed engaging and polished daily content.
- Staffed a 20+ on-site production crew between broadcast and social departments in London, Portland, Oregon and Bedminster, New Jersey.
- Provided a full scale remote post production solution through Sift’s central server which featured daily editing, metadata footage logging and storage.
- Onboarded and trained LIV’s team to ensure a seamless mid-season transition to an in-house approach.
The Results
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