Crosscourt - Tennis United
Rome, Italy, 2022
Creative
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Pre-Production
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Production
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Post Production
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Social
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Broadcast Television
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Crosscourt - Tennis United
Partnering with the ATP and WTA Tours, we created, produced and post produced this series which saw a player from each Tour come together to discuss an aspect of life on Tour. A range of topics were discussed including travel, mentality and relationships, providing the audience with a deeper insight into how top athletes handle situations both on and off the court.
The shoot was done on the ground at the Rome Tennis Tournament where a variety of factors impacted creative and production. Things we had to consider were:
- A 20 minute time cap with each pair of players
- An open set environment without power
- Maximizing production with a minimal budget
The Output
Working with both the ATP and WTA Tours, we created a concept which would utilize the natural beauty of the Rome Tournament grounds to act as a backdrop for the set. The edits themselves would then use a particular coloring on the footage to set it apart from other ATP and WTA content at the time. Then, working with both Tours and Matta (the Tour’s creative agency), we helped create specific GFXs for the series which would be used throughout as lower thirds, transitions, intros and outros.
- This project was put together in three weeks time from initial creative concepting to final shot on the ground. Following that, the edits were put out once a week for the next eight weeks of the season.
- We delivered eight 7-10 minute episodes for both Broadcast and Online including social cutdowns and reversions.
