Showcasing a classic brand in a modern world
Location
United States
Europe
Service
Video Editing
,
VFX
,
Content Production
,
Photography
,
Ideation
,
FILA
Having fun with social-first ideas while staying true to FILA’s heritage in the sport would be a delicate balance - but one that Sift is perfectly placed to achieve.
From product and collection launches to athlete content and event activation capture, Sift consistently builds content teams around the world that help FILA reach new and existing tennis fans, and further enrich their standing in the sport.
The Output
- Social ideation sprints delivering bank of easy-to-activate content concepts
- Social content capture with the likes of Emma Navarro, Lulu Sun, Brandon Nakashima, and Anna Frey
- New collection launches from - footawear to apparel - including video and photography
- BTS and event activation capture at BNP Paribas Open
The Results
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