Matteo Berrettini TikTok Launch


Melbourne, Australia, 2023


Post Production



Social Media Management

Matteo Berrettini - TikTok Launch

Ranked 6th globally, Italian tennis star Matteo Berrettini sought a TikTok presence for his BOSS sponsorship. His team entrusted us to launch and curate content during the 2022 Australian swing.

The Output

  • Organised and held meetings with TikTok’s Public Figures Partnership team.
  • Worked with TikTok to strategize and maximise the launch of his account to include a notification to all Italian users of Matteo’s new presence on the platform, as well as a home-page header.
  • Handled communications with BOSS, to ensure Matteo was fulfilling his sponsorship obligations.

  • Provided a social media producer on-site at the Australian Open to meet and create content with Matteo.
  • Ideated, briefed, shot and edited 5 edits for Matteo’s TikTok and Instagram accounts.
  • Managed the TikTok channel through January & February 2022.

The Results

  • Views: 3.3M
  • Likes: 362K
  • Shares: 8.7K
  • Comments: 5K
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