Serving up a rebrand for tennis' newest crossover star
Global
Video Editing
,
Social Strategy
,
Social Media Management
,
Social
,
Production
,
Sam Querrey
After a successful tennis career, Sam Querrey turned to pickleball with a fresh ambition — build his off-court brand and unlock new commercial opportunities. He brought Sift on board to lead that transformation. From redefining his tone and visual identity to building a consistent content strategy across platforms, we’ve helped Sam evolve into a more dynamic digital personality. The result? Rising engagement, new partnerships, and a growing fanbase in a whole new sport.
The Output
• Developed and executed a digital rebrand for Sam’s crossover into pickleball
• Created a full suite of visual assets including templates, thumbnails and motion graphics
• Designed and managed a tailored content strategy across Instagram and TikTok
• Produced original short-form video formats highlighting Sam’s personality and humour
• Directed and edited commercial content to support brand partnerships (e.g. Reign)
• Delivered monthly performance reports to track growth and optimise formats
• Grew audience by 5,500+ followers in under three months
• Averaged 4.9% monthly follower growth and 9%+ engagement rate across content
