Powering the future of racquet sports
Global
Social Strategy
,
Content Production
,
Community Management
,
Swing Vision
SwingVision’s AI-powered performance tracking tool is changing the game for tennis — and now, padel and pickleball too. But as the platform scales, so does the need for content that builds credibility, educates users, and drives evangelism. That’s where Sift comes in. As a flexible social partner, we support SwingVision’s in-house team with everything from strategic planning and campaign ideation to UGC optimisation, creator content, and social design — translating cutting-edge tech into everyday storytelling.
The Output
• Developed and evolved SwingVision’s social media strategy across core and emerging markets (tennis, padel, pickleball)
• Delivered content pillars, tone of voice guidance and campaign frameworks
• Created and optimised UGC-led short-form content for Instagram, TikTok and YouTube Shorts
• Produced original creator content and ambassador-led video campaigns
• Provided graphic design, animation and editing services to expand always-on social output
• Supported channel management including reactive captioning, calendar builds and publishing
• Delivered ongoing performance reporting to inform creative optimisation
• Enabled quick turn production system using Sift’s global videographer network
• Embedded seamlessly with SwingVision’s internal team as an extension of their content and social function
